Measles is a contagious disease caused by the virus of the paramyxovirus family, which spreads through coughing and sneezing of an infected person. In 2015 alone, more than 49,000 children died of measles in India.
Rubella is a mild viral illness which leads to a series of serious consequences if infected during early pregnancy and is known as Congenital Rubella Syndrome.
Globally, an estimated 1,34,200 deaths were caused from measles in 2015, even though a safe and cost-effective vaccine is available. Measles has killed an estimated 49,200 children in 2015 in India, contributing nearly 36% to the global figures.
Rubella, although a mild viral illness, can lead to serious consequences if infected during early pregnancy, leading to abortion, miscarriage, stillbirth.
It also causes a set of congenital anomalies in the foetus and newborns known as Congenital Rubella Syndrome (CRS), which is a cause of public health concern.
CRS is characterized by multiple defects, particularly affecting the eyes (glaucoma, cataract), ears (hearing loss), brain (microcephaly, mental retardation) and heart - many of which are lifelong disabilities, requiring treatment, surgeries and other expensive care throughout life.
The largest immunization campaign ever by the govt of India to keep the children of the country safe.
Amitabh Bachchan debunks myths about Measles and Rubella on social media.
Amitabh Bachchan talks about why he considers awareness about MR vaccination more important than anything else today.
The Government of India is introducing a Measles and Rubella (MR) combination vaccine under the Universal Immunization Programme (UIP), which provides protection against both Measles and Rubella.
The Government of India is partnering with UNICEF, World Health Organization and Lions Club International to bring the MR vaccine to benefit all children in India between 9 months and 15 years of age.Read More
After the campaign, MR vaccine will be available under routine immunization as a two-dose schedule, replacing the currently given measles vaccine. As of October 2017, 33.5 million children have already received the MR vaccine through this campaign. The vaccine is given free of cost, both during the campaign and routine immunization.
The Measles–Rubella(MR) campaign is a special campaign to vaccinate all children in a wide age group with MR vaccine, within a limited timeframe in an entire state. The MR campaign dose will be given to all children present in the state during the campaign period who have completed the age group of 9 months and are below 15 years old. Both previously vaccinated and unvaccinated children will be covered. The goal of the MR campaign is to quickly make the population immune from Measles and Rubella, to reduce deaths from measles and burden from CRS and to immunize maximum children with at least 95% vaccination coverage of the target age group in the community.
Majority of Measles and Rubella cases occur in children below 15 years of age. Therefore this age group is being targeted during the campaign.